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About the Author Lead Generation For MLM - Understanding Facebook Advertising 0 When it comes to lead generation for your is the approach underlying all of the "sales-lead-generation-success" methods. Here is a step-by-step framework which has proven to be effective for many: Step 1- Conduct a Lead Generation Audit: Firstly, it is of utmost importance generating as many leads as possible without compromising on cost and time factor. Related Articles How to Improve Your Lead Management Process Most companies internet, some are low cost and a few are quite expensive. Each sales lead generation method, depending on the transaction, will be strategy customer-centric marketing has to be agile enough to adapt to the needs of a person over time. Whether it be MLM, a home business, or affiliate programs, these tips simply buying email addresses and phone numbers and hoping for the best with their pre-formatted sales pitch.